SEO • Social Media Marketing • Website Management • Content Creation

Marketing Experience & Projects

Marketing graphic designed to promote Deister Electronic’s presence at ISC West, highlighting booth location and key product solutions.

Social Media Marketing

Planned and managed social media content that supported brand awareness, product promotion, and company events. Created marketing graphics and wrote engaging captions designed to communicate key messages clearly while maintaining a consistent brand voice across platforms.

Examples of work include:

• Trade show promotional graphics and event announcements
• Social media posts highlighting products and company updates
• Coordinating posting schedules around campaigns and events
• Content designed to maintain a consistent visual brand identity

Website content updates and page optimization focused on improving product messaging, navigation, and search visibility.

Website Management & SEO

Managed website content and maintained pages to ensure information remained clear, accurate, and optimized for search visibility. Updated product messaging and page structure to improve usability while supporting SEO best practices.

Responsibilities included:

• Updating and maintaining website content
• Implementing keyword-focused content improvements
• Creating landing pages and marketing-focused web content
• Ensuring messaging remained clear, accessible, and consistent

Trade show promotional graphic created to highlight the Deister Electronic team attending ISC West and encourage booth visits

Content Creation & Campaigns

Developed marketing visuals and digital content to support campaigns, product promotions, and event marketing initiatives. Focused on translating complex technical products into clear marketing materials that communicate value quickly.

Examples of work include:

• Trade show graphics and event promotions
• Marketing visuals for social media campaigns
• Digital content supporting product launches and announcements
• Promotional materials that maintain consistent brand identity

LinkedIn Campaign Performance

Project: ISC West Trade Show Promotion

Goal:
Promote Deister Electronic’s presence at ISC West and encourage event attendees to visit the booth.

My Role:
Designed promotional marketing graphics and supported social media messaging to highlight the company’s booth location and product solutions.

Results:
Strengthened visibility for the trade show campaign and supported engagement through LinkedIn promotion, generating over 4,300 impressions and 176 reactions on promotional content.

SEO In Action

Project: Website SEO Optimization – Community Impact Page

Goal: Improve search visibility by selecting a page title with strong search potential and manageable keyword difficulty.

Keyword Research:

Keyword analysis conducted using SEMrush to evaluate search volume and keyword difficulty for potential page titles.

Comparison of potential keywords used to determine the most effective title for improving search visibility.

Updated webpage using the optimized keyword “Community Impact” to better align with search demand and improve discoverability.

My Contribution

• Conducted keyword research using SEMrush
• Evaluated keyword volume and ranking difficulty
• Recommended “Community Impact” as the optimized page title
• Supported website content updates to align with SEO insights

Result

Selected a keyword that balances search demand with ranking feasibility, helping improve the page’s potential visibility in search results.

Marketing Tools & Platforms

  • Canva

  • Squarespace

  • Adobe

  • Semrush

  • Microsoft Teams

  • Google Analytics

  • Google Ads